Philosophy Essay Example | Topics and Well Written Essays - 750 words - 25

Theory - Essay Example , the idea of the truth is a weave of material and insignificant domain in a range of oddity that is important due to its even minded worth, yet additionally on account of its hugeness and worth as we continued looking for truth and significance. The idea of human information is the premise or wellspring of human information which manages the inquiries what do you know? How would you know? What's more, how would you realize that you know? Being such, the idea of human information is a mix between logic, which affirms that information is picked up by depending on reason alone as it furnishes us with clear and unmistakable thoughts. While, observation insists that information is accomplished through understanding (Velasquez 353). This mix bears witness to the thought that the idea of human information is with the end goal that it requires the utilization of both explanation and experience. This is fundamental as both explanation and experience furnish the strong premise with which people affirms what they guarantee they know. Science is one of the devices that permit individuals to comprehend the fundamentals of physical nature. Simultaneously, it manages us a methods with which something genuine can be found out. In any case, as science attempts in furnishing systems with which physical nature is known and is comprehended, what can't be underscored is the way that science is nagged by the inclination and leanings of its players. In that capacity, placing into question the ideas and structures of science itself since it is guaranteed that new convictions or new frameworks are made to fit existing logical standards (Velasquez 454). In such manner, the inquiry appropriate to the furthest reaches of science focuses not on what physical nature holds however on the constraints of the human players of science. What is the acceptable life? This question has frequented scholars since the old time frame. Taking a gander at it from the viewpoint of Ethics, easy street might be reached by considering one’s own ethical guidelines or the ethical norms of the general public where one has a place. Be that as it may, as one ponders

The Mediatization of Politics in Western Democracies Essay example --

This developing impact of the broad communications and changes in correspondence has prompted the subjection of the intensity of other compelling organizations in the public eye. â€Å"This process is alluded to as â€Å"mediatisation† and because of mediatisation foundations in the public eye and society all in all is molded by and eventually subject to the mass media† (Mazzoleni and Schulz 1999: 247 †261). This at last methods a â€Å"media logic† has shaped. Corresponding to governmental issues the hypothesis of mediatisation is amazingly important as it is contended that the media shapes political crusades and political figures. Anyway others contend that the hypothesis of mediatisation and the media has no impact over legislative issues nor does it shape governmental issues. Likewise that governmental issues stays in charge of political procedures and capacities. In this exposition I intend to dig into these contentions to then think of an end to respon d to the topic of whether there has really been a â€Å"mediatisation† of legislative issues. The principal part of the mediatisation of governmental issues is how much the media establishes to be the predominant wellspring of data and channel of political data. This brings up the issue on whether the media is the primary wellspring of data for governmental issues in the public arena. The broad communications in legislative issues assumes a significant job in battle procedures, correspondences and conclusion surveying. A political race includes numerous exercises, for example, talks, rallies, and question and answer sessions, etc. It is the media which covers these exercises and at last which ideological group is winning. This steady inclusion of political undertakings in the media shows that the media is the fundamental wellspring of correspondence for government officials all together for people in general to discover what's going on according to po... ...rketing of Politics Oxford: Blackwells (Chapter 10) Lilleker, D., 2008, Key Concepts in Political Communications. SAGE London Negrine, R. (1996) Communication in the Future of Democracy, Cambridge: University Press Neil T Gavin (2009) Addressing environmental change: a media viewpoint Environmental Politics, 18(5), 765-780 Plasser, F. Furthermore, Plasser, G. (2002) Global political crusading: an overall examination of battling experts and their practices_ Praeger Scammel, M. (1995) Designer Politics Basing stir: Macmillian. (Part 8) Web referencing Gordon Brown: I will keep on utilizing YouTube: PM says he will keep utilizing YouTube in light of the fact that it is 'one of the most significant mediums' after Tory MP Bill Cash compliments Brown on his 'satire turn' got to 21 Nov. 2012 at: http://www.guardian.co.uk/legislative issues/2009/apr/29/gordon-earthy colored youtube-video

Response Essay Example | Topics and Well Written Essays - 250 words - 42

Reaction - Essay Example Here, minerals are likewise depicted and this has a ramifications on the historical backdrop of human workmanship where minerals were utilized for painting, design and figure. The conversation on this section mirrors a great deal on the condition of information or science in the early Roman time frame. About information, it reflects how individuals had the option to find the convenience of plant minerals in their everyday lives remembering for their engineering works, designs just as painting. The way that plant minerals could be utilized in different regions that were not self-evident, is a huge sign an educated people. On the logical view, it is clear that the early Romans were at that point thinking on how valuable the plants can be to individual. This significantly shows the use of logical idea particularly in regions, for example, medication, cultivation and farming. In both the two territories, Beagon attempts to relate nature and science, information, culture and workmanship and this comes out pleasantly when we think about the plants and creature

US Culture Essay - 275 Words

US Culture Essay (Essay Sample) Content: Name:Professor:Course:Date:BriefingAccording to the U.S Census Bureau, United States is the third largest country in the world with more than 320 million people. Being a country of immigrants, the United States culture has been influenced and shaped by cultures of the Latin Americans, Africans and Asians. This demonstrates its topical diversities and various subcultures in different parts of the country. There exist cultural clashes between the east coast and west coast of the United States (Bulmer 79). Comparing Boston city and San Francisco brings out the cultural differences. Though both cities are politically liberal and are similar economy cities they are culturally different.Bostonians are less individualistic while San Franciscans more individualistic. The east coast, Boston, is older and more cultured compared to the west coast, San Francisco, which embraces a freer lifestyle. 60% of Boston residents are natives of Massachusetts and 16% are from other countrie s while in San Francisco 38% of the residents are from California and 33% are foreign in-borns (Gudykunst 59). Tradition vs freedom in the two cities indicates the cultural gap that exists. The culture of free lifestyle is observed in Universities in the west coast as compared to Universities in the East Coast. Bostonians embrace traditional values more compared to San Franciscans. For instance, there is a perceived feeling by Bostonians that people should behave and observe cultural values such as dressing with decorum in the city whereas San Franciscans opine that people have the freedom to behave the way they want.Cultural products of the two cities are also different. Newspaper headlines and venture capital firms operate differently too. Bostonà ¢Ã¢â€š ¬s Newspaper, Boston Globe, often refers to community and groups while San Franciscoà ¢Ã¢â€š ¬s Chronicle favours subjects on notable individuals in society, innovation and creativity. For instance a headline in the Globe can be "Corruption in society" while the Chronicle may have "Americans break the world athletic record." In capital venture markets, Boston firms tout their reputation and experience while firms in San Francisco emphasis on their pioneering spirit. In San Francisco, firms are free to partner with other firms across the globe with similar and unique ideas.Comparing New York City and Los Angeles also indicates the striking socio-cultural differences in the United States. The two cities are geographically near yet very far culturally. Los Angeles has a diversity index of 84.5 while New York has a diversity index of 80.1. This indicates that Los Angeles has a more diverse culture than New York. There are more than 800 languages spoken in New York. Besides, 66% of its residents are natives while in Los Angeles; only 30% of its residents are natives (Hart 66). This makes Los Angeles the most diverse city in the United States. There are more than 200 languages spoken in Los Angeles. To demonstr ate the height of their cultural diversity, Los Angeles has towns such Chinatown and Little Tokyo in addition to a variety of annual festivals such as the Korean festivals.To address the socio-cultural differences within the cities in the United States, cross-cultural interactions should be emphasized (Gudykunst 102). There is a rise in interracial relationships which have altered the initial social fabric in the United States. He further notes that since 2011, there has been an increase in the number of babies born by the ethnic minority groups. United States Census Bureau estimates that by the year 2043, no single ethnic group in the United States will comprise the majority of population of the United States.Moving to from the United Kingdom to United States may be an enjoyable and challenging experience at the same time. The greatest worry is how to deal with the stereotypes of a foreign culture and adapting to the new socio-cultural environment. Getting an understanding on how c orporate governance and labour laws of the federal, state and local governments function is crucial. This will help you get an insight into the working environment of the United States for better adjustment.Anecdotal observations and research indicate that a foreigner going to work in the United States is likely to receive help in some cities compared to others (Hart 77). These differences can be attributed to socio-cultural differences. They further elaborate that to understand these differences an ecological analysis should be done. Each city should be treated as a single subject in a correlational research design so as to measure the differences.The United States is well endowed with culture and its citizens are amazing. It has a reputation for having the most famous art galleries, museums and dynamic lifestyle in the world. It has a diversified culture. Attending various cultural ceremonies which held at various places in the United States will help you adapt with ease. The Unit ed States and the United Kingdom have varied cultural practices. These events will give you opportunities for socio-cultural integration to enable you adapt.Besides, somebody moving from the United Kingdom to United States ought to have a firm understanding on the notion of simpatia in the U.S (Gudykunst 23). Simpatia cultures have a socio-emotional orientation towards other people. They are concerned with the social well-being of other people. They exercise an implicit prerogative of being polite and helpful to strangers. Research indicates countries ... US Culture Essay - 275 Words US Culture Essay (Essay Sample) Content: Name:Professor:Course:Date:BriefingAccording to the U.S Census Bureau, United States is the third largest country in the world with more than 320 million people. Being a country of immigrants, the United States culture has been influenced and shaped by cultures of the Latin Americans, Africans and Asians. This demonstrates its topical diversities and various subcultures in different parts of the country. There exist cultural clashes between the east coast and west coast of the United States (Bulmer 79). Comparing Boston city and San Francisco brings out the cultural differences. Though both cities are politically liberal and are similar economy cities they are culturally different.Bostonians are less individualistic while San Franciscans more individualistic. The east coast, Boston, is older and more cultured compared to the west coast, San Francisco, which embraces a freer lifestyle. 60% of Boston residents are natives of Massachusetts and 16% are from other countrie s while in San Francisco 38% of the residents are from California and 33% are foreign in-borns (Gudykunst 59). Tradition vs freedom in the two cities indicates the cultural gap that exists. The culture of free lifestyle is observed in Universities in the west coast as compared to Universities in the East Coast. Bostonians embrace traditional values more compared to San Franciscans. For instance, there is a perceived feeling by Bostonians that people should behave and observe cultural values such as dressing with decorum in the city whereas San Franciscans opine that people have the freedom to behave the way they want.Cultural products of the two cities are also different. Newspaper headlines and venture capital firms operate differently too. Bostonà ¢Ã¢â€š ¬s Newspaper, Boston Globe, often refers to community and groups while San Franciscoà ¢Ã¢â€š ¬s Chronicle favours subjects on notable individuals in society, innovation and creativity. For instance a headline in the Globe can be "Corruption in society" while the Chronicle may have "Americans break the world athletic record." In capital venture markets, Boston firms tout their reputation and experience while firms in San Francisco emphasis on their pioneering spirit. In San Francisco, firms are free to partner with other firms across the globe with similar and unique ideas.Comparing New York City and Los Angeles also indicates the striking socio-cultural differences in the United States. The two cities are geographically near yet very far culturally. Los Angeles has a diversity index of 84.5 while New York has a diversity index of 80.1. This indicates that Los Angeles has a more diverse culture than New York. There are more than 800 languages spoken in New York. Besides, 66% of its residents are natives while in Los Angeles; only 30% of its residents are natives (Hart 66). This makes Los Angeles the most diverse city in the United States. There are more than 200 languages spoken in Los Angeles. To demonstr ate the height of their cultural diversity, Los Angeles has towns such Chinatown and Little Tokyo in addition to a variety of annual festivals such as the Korean festivals.To address the socio-cultural differences within the cities in the United States, cross-cultural interactions should be emphasized (Gudykunst 102). There is a rise in interracial relationships which have altered the initial social fabric in the United States. He further notes that since 2011, there has been an increase in the number of babies born by the ethnic minority groups. United States Census Bureau estimates that by the year 2043, no single ethnic group in the United States will comprise the majority of population of the United States.Moving to from the United Kingdom to United States may be an enjoyable and challenging experience at the same time. The greatest worry is how to deal with the stereotypes of a foreign culture and adapting to the new socio-cultural environment. Getting an understanding on how c orporate governance and labour laws of the federal, state and local governments function is crucial. This will help you get an insight into the working environment of the United States for better adjustment.Anecdotal observations and research indicate that a foreigner going to work in the United States is likely to receive help in some cities compared to others (Hart 77). These differences can be attributed to socio-cultural differences. They further elaborate that to understand these differences an ecological analysis should be done. Each city should be treated as a single subject in a correlational research design so as to measure the differences.The United States is well endowed with culture and its citizens are amazing. It has a reputation for having the most famous art galleries, museums and dynamic lifestyle in the world. It has a diversified culture. Attending various cultural ceremonies which held at various places in the United States will help you adapt with ease. The Unit ed States and the United Kingdom have varied cultural practices. These events will give you opportunities for socio-cultural integration to enable you adapt.Besides, somebody moving from the United Kingdom to United States ought to have a firm understanding on the notion of simpatia in the U.S (Gudykunst 23). Simpatia cultures have a socio-emotional orientation towards other people. They are concerned with the social well-being of other people. They exercise an implicit prerogative of being polite and helpful to strangers. Research indicates countries ...

The Fall of the Western Roman Empire - 1269 Words

The fall of the Western Roman Empire in the late fifth century plunged Europe into a long period of darkness and barbarism. This era until the dawn of the ‘age of discovery’ in the sixteenth century was later termed to be the ‘Middle Ages’. While this epoch of European history is labeled as ‘middle’ or even ‘dark’, it was during this time that many social, political and cultural developments took place. The obliteration of the great Roman Empire left Europe prey for disunity and continuous foreign invasion and migration. From Scotland to the alps of Sicily a prayer emerged in the ninth century, â€Å"Save us, O God, from the violence of the Northmen†. Now known as Vikings, these northmen were pagan Germanic people from Norway, Sweden and Denmark that often went on raids and harassed isolated monasteries and villages throughout the continent. Similarly peoples known as Magyars from central Europe looted settlements took c aptives and forced leaders to pay tribute to prevent further attacks. Muslims from North Africa already ruled most of Spain and continued northward towards central Italy and southern France. The expansion of Islam continued on into the tenth and eleven centuries during the times of the Fatimid Caliphate and the Seljuk Turks. The centuries before the first crusade were one of terror and chaos from a European or Christian perspective. People were frightened that their world was slowly coming to an end, overrun by pagans and Muslims. This fear combined withShow MoreRelatedThe Fall Of The Western Roman Empire923 Words   |  4 PagesAfter the fall of the Western Roman Empire in 476 C.E., centralized government in Western Europe began to collapse. As a result, central authority was unable to perform its duties and rule over the land. The people frantically looked for a political system to protect themselves, some form of security, especially after the split of Charlemagne’s emp ire and the invaders that threatened Europe from all directions. The result was the rise of feudalism, a system established on â€Å"oaths of loyalty† betweenRead MoreThe Fall Of The Western Roman Empire1352 Words   |  6 PagesAfter the fall of the Western Roman empire in 476 CE the European continent found itself dragged into a very chaotic period. This period known as the dark ages would see numerous kingdoms rise and fall. The constant shifting of territories and fealties made it very difficult for the culture and technologies of the roman age to remain intact. During this period survival of body over ruled the survival of the mind. In 742 CE a boy was born into the Frank kingdom located in what would become modernRead MoreThe Fall Of The Western Roman Empire833 Words   |  4 Pagesof North Africa, and areas of Asia. Its army is arguably the longest surviving and most effective fighting force in military history. Every empire has to terminate and Rome disassembled rat her swiftly. The fall of the empire is mentioned in virtually every type of informative media including books and television networks. The fall of the Western Roman Empire was caused by the lack of monetary funds, the formation and following of a new religion, and an increasingly forlorn and debilitated army. Read MoreFall Of The Western Roman Empire2111 Words   |  9 PagesWill Calderone Professor Chiekova HIS 108 12/8/14 The Fall of the Western Roman Empire The fall of the Roman Empire in the west can be seen as one of the most significant events in historical narrative. This event traditionally marks the transition between the end of Classical Antiquity and the beginning of the European civilization beginning with the Middle Ages. This specific topic is often investigated and debated, and the question of â€Å"why† has certainly kept historians and audiences alike captivatedRead MoreChristianity And The Fall Of The Western Roman Empire1349 Words   |  6 Pagesand the fall of the Western Roman Empire as it related to theatre but I was intrigued to learn more. It didn’t seem sensible that the fall of the Western Empire would be placed, even a little, on the rise of Christianity during that time. It didn’t seem sensible for two reasons. The first reason is that Jesus Christ, in whom the Christians believed, had been born, lived, and crucified over 400 years before the Empire fell. His lifetime spanned only until the second emperor of the Roman Empire, beforeRead MoreThe Fall Of The Roman Empire950 Words   |  4 PagesThe Roman Empire was undoubtedly the most powerful Empire the Mediterranean area had ever seen. However, the inevitable Roman Empire was destined to fall after the series of problems that made the once prominent empire fade away. Rome was easily the center of the world at its time and the idea that such an influential empire would eventually fall was unheard of. The Roman Empire was not built in a day; therefore it was not destroyed in one day. The powerful empire declined for many reasons, but theRead MoreEssay on The Fall of the Roman Empire1078 Words   |  5 PagesFall of the Roman Empire Name: Institution: â€Æ' Fall of the Roman Empire Introduction The Roman Empire faced many problems in the third century. Many of these problems came within the empire and other forces that were outside the empire. The only thing that seemed to aid in the holding of this great empire was drastic economic, political, and military reforms, which looked as essential elements that would prevent the collapse of the empire. Large groups of historians come to terms with the idea thatRead MoreFall of the Roman Empire1288 Words   |  6 PagesThe Pax Romana was a two hundred year time period where the Romans had peace and prosperity under Augustus. The Roman empire started to decline at the end of the prevail of the last five emperors, Marcus Aurelius in 161-180 A.D. The rulers in the next century had no idea how to deal with the problems the empire was having. There was many reasons to the fall of the Roman Empire but three stood out the most. The preliminary reason was the economy begins to decline. The alternative reasoning was RomeRead MoreThe Roman Empire: What Went Wrong?1253 Words   |  6 Pages300I The Roman Empire: What went wrong? Rome was founded as a small farming town in 753 BC. It grew to a vast empire that enveloped the whole Mediterranean Sea. It spanned from the western shores of what is now Portugal, to as far as the modern day Persian Gulf to the east. It remained as the world’s largest and most powerful empire in the ancient world for about 1100 years. But by 476 AD, the stress of war and the multiple sackings of Rome proved too much for the once mighty empire. There haveRead MoreFall of the Roman Empire758 Words   |  4 PagesHorsley HIS 126 3 March 2010 The fall of the Roman Empire Political, economic and social aspects were all involved in the fall of the Roman Empire. In 395 A.D., Rome was divided into two empires, with one capital in Rome and the other in Constantinople. During that time, the western Roman Empire was being invaded by barbarian tribes from the North. In 410, the Visigoth tribe succeeded in conquering the western capital in Rome. In 476, the western Emperor Romulus Augustulus was finally overthrown

Kirsten Spears. Mrs. Hohl/4. English 112. Classical Argument.

Kirsten Spears Mrs. Hohl/4 English 112 Classical Argument 9 March 2017 Sex Education: Is Abstinence Really the Only Option? Sex education for American youth has been a topic of discussion across the nation since the early 1980s. Teen pregnancies and sexually transmitted disease are two major problems throughout the U.S.. Sexually transmitted infections have been an ongoing problem for American people since World War I. To combat the growing teen pregnancy and STI rates, the U.S. established organized sex education. Since sex education has been integrated in schools across the nation, it has been heavily influenced by religion. The federal government has funded abstinence-only education programs for over a quarter century. Abstinence-only†¦show more content†¦Studies have also shown that abstinence-focused programs have failed to reduce STI rates. The American Sexual Health Association states, â€Å"More than half of all people will have an STD/STI at some point in their lifetime,† (â€Å"Statistics†). Comprehensive sex education w ould teach teenagers how to improve their sexual health, prevent unwanted pregnancies, and prevent sexually transmitted diseases and infections. Providing students with this information does not encourage them to participate in sexual activity sooner. Several findings show that, â€Å"[Comprehensive sex education] effectively promotes abstinence and may delay sexual debut, reduce sexual frequency, reduce the number of sexual partners, reduce STI risk, and increase the likelihood of consistent contraceptive use,† (Jeffries 173). Comprehensive sex education will be beneficial to students by teaching them how to have sexual intercourse safely, if they choose to not remain abstinent. As previously stated, abstinence-only sex education courses do not discuss birth control options unless to emphasize their failure to prevent pregnancies or sexually transmitted diseases or infections. Some abstinence-only lessons include inaccurate medical information, typically connected to the fai lure rates of contraception and protection. These classes also tend to blur religion and science. Some common

Hospitality Marketing Of Lakeview Paradise-Free-Samples for Students

Question: Discuss about the Tourism and Hospitality Marketing Of Lakeview Paradise. Answer: Introduction Tourism and hospitality industry is rapidly evolving in the new era of technology and technological integration. In todays era, the industry seems to be going through a period of transition despite forecasts showing economic obscurity (Kim et al., 2015). Apart from that, people around the globe have displayed increased inclination towards traveling. According to many reports, tourism industry in todays world is the considered the fastest growing industry. It is therefore common that products and services associated with the industry are employing advanced marketing techniques. The essay provides a detailed overview of the marketing concept in terms of tourism and hospitality industry. Then, it will provide an overview of the organization chosen for the purpose, which is Lakeview Paradise in Queenstown, New Zealand. The essay will further give details about the ways to market the services of the organization. It will then explain the factors that affect marketing in this industry and the factors explaining marketing strategy. Marketing concept within tourism and hospitality industry As mentioned already, tourism and hospitality industry have rapidly evolved due to the advance in technology and technological integration (Hopkins, 2015). Therefore, the concept of marketing that was previously confined to industries like fashion and so on has penetrated into the tourism industry as well. Marketing within this industry provides unique challenges to the marketers, as they are required to sell services instead of goods. It is well-known to marketing experts that selling goods and selling services and memories have a huge demarcation. Kandampully, Zhang and Bilgihan (2015) explain the concept of marketing within this industry by stating that hospitality involves selling of both intangible and tangible services. Strategies for marketing the tangible services are easier but preparing strategies for selling intangible services involve thorough and extensive research. Lakeview Paradise, the holiday home, situates itself in Queenstown, New Zealand. It provides a garden and a terrace. The holiday home also provides free Wi-Fi. Lakeview has its name from the fact that visitors could have a direct view of the nearby lake and mountain from the terrace. This stand-alone holiday home provides five bedrooms with two living areas and two bathrooms. In addition, the holiday home has a fully equipped kitchen, washing machine and free toiletries for the guests. Overview of the organization Lakeview Paradise is located in close proximity to the Skyline Gondola and Luge at only 2.9 kilometers in distance. It has good transportations facility as well with Queenstown Airport being only nine kilometers away. It ranks amongst the best places to visit in New Zealand. The products and services offered by Lakeview Paradise have already been partially mentioned in the previous section. Apart from that, the holiday home has barbeque facilities and laundry services as well. The holiday home has not been marketed properly and hence very few tourists know about it. The unique selling point of Lakeview Paradise is however, the ultimate serenity it offers to the residents. In addition, the holiday home has the advantage of being located in an area that has close proximity to historical places of New Zealand especially Lake Wakatipu. Marketing of the services In order to provide a good marketing to Lakeview, it is important to understand first, the demographics and the target market (Weaver, 2015). New Zealand is closest to Australia that shelters one of the best resorts and hotels in the world and hence it hosts innumerable tourists from around the world. Targeting this market initially would be a better strategy for Lakeview to commence. The first thing that has to be done to market the USP of Lakeview is to promote it through advertisements in print and broadcast media. However, that would require the management to invest heavily. In this case, the management should utilize the social media effectively. A Facebook page dedicated entirely to Lakeview should be opened where images and videos showing the Wakatipu Lake and the nearby mountains could be posted. As the second step, Lakeview should make use of its proximity to Skyline Gondola by collaborating with it in dual promotion. The customers visiting the restaurant can be distributed ad pamphlets of Lakeview Paradise at the restaurant. Factors affecting marketing The marketing strategy cannot succeed without analyzing the marketing environment. In order to make the strategy work better, PEST analysis would serve as a good technique. PESTLE political, economic, social and technological provides an overall analysis of the external environment that might affect a company or an organization. Political factor New Zealand does not have strict regulatory rules that could hinder any business and hence, it would not cause any hindrance to the promotion of Lakeview Paradise (Sun, Zhang Ryan, 2015). Economic In terms of economy, New Zealand is heavily dependent on trading relations with other countries. This makes the countrys economy weaker in comparison to the neighboring countries (Peters, Hamilton Eames, 2015). This might prove a hindrance to the marketing of Lakeview Paradise, as it would require a strong financial support. Social New Zealand is home to a variety of culture and this proves both a hindrance and opportunity for the tourism and hospitality industry (Nzherald.co.nz, 2018). The constant but subtle conflict between the mainstream New Zealanders and the Indigenous people often causes loss to businesses. Technological The increase in the use of technology by tourists around the world make it possible for hotels and holiday homes to expand their business (Leung, Bai Stahura, 2015). Factors explaining marketing strategy In their book titled Marketing for Hospitality and Tourism, Kotler et al. (2016) explain the need for marketing in tourism and hospitality. The authors highlight the various factors that work together to produce a solid marketing plan for the concerned industry. They mention that each hospitality department plays a crucial role in promoting the company. Prior to preparing the marketing strategy, it is important to analyze the consumer behavior. Consumer behavior refers to the buying behavior of consumers involving decisions before and after buying the service, activities and so on (Cohen, Prayag Moital, 2014). Management of Lakeview Paradise must understand the changing needs of consumers in the modern world. Marketing campaign is a factor that might influence or help the consumer buys the service of Lakeview Paradise. Advertisement plays an important role in influencing the buying behavior of the consumer. Economic condition is another factor on which the buying decision of consumer depends. A consumer makes buying decision based on the limit of his or her budget and the economic environment of the concerned country. Consumers personal preferences also influence their buying decision. The morals, values, likes, dislikes and priorities define the buying decision of consumers. In case of Lakeview Paradise, the management can target the local New Zealanders initially as they would know the buying decisions of the people. As Kotler et al. (2016) mention, the marketing strategy must be customer-driven creating value for the customer. The purchasing capacity of consumers also plays an important role in influencing the buying decision. Consumers generally evaluate their purchasing power prior to the buying decision (Kandampully, Zhang Bilgihan, 2015). Utilizing the power of social media as a tool for marketing strategy will help Lakeview Paradise in assisting the consumers buying behavior. Kotler et al. (2016) in their book have mentioned the importance of managing customer information in order to achieve customer insights. In the contemporary age, collecting customer information has become easier for companies as the social media has emerged rapidly in recent years. Knowledge management is the term that is used to explain this phenomenon (Orchiston Higham, 2016). With the integration of technology, consumers now have the power to choose the services of their choice through one click in their smart phones. Business too have benefitted greatly from this (Schuckert, Liu Law, 2015). Lakeview Paradise can utilize this opportunity by advertising in social media or by creating a personal app for the consumers to view and interact with the management for a better experience. Conclusion It thus can be stated that marketing in the tourism and hospitality industry has evolved remarkably over the past few decades. The tangible and intangible services and products offered by the industry are now marketed through proper channels. Previously, the tourism and hospitality industry had limited scope in terms of attracting consumers through proper marketing but now the scenario has changed. With the use of modern technologies like mobile applications and social media platforms, hotels, resorts, holiday homes and other such tourism and hospitality companies connect with possible consumers directly. The essay provided a detailed analysis of the concept of marketing within the said industry. Lakeview Paradise, Queenstown, a holiday home in New Zealand was chosen for explaining marketing concept in the hospitality and tourism industry. The essay presented an external environmental analysis of the chosen company as factors that may help or hinder the marketing strategy. Consumer b ehavior was also explained to provide an understanding of the factors that assist buyer decision in buying the services References: Cohen, S. A., Prayag, G., Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities.Current Issues in Tourism,17(10), 872-909. Hopkins, D. (2015). Applying a comprehensive contextual climate change vulnerability framework to New Zealands tourism industry.Ambio,44(2), 110-120. Kandampully, J., Zhang, T., Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry.International Journal of Contemporary Hospitality Management,27(3), 379-414. Kim, M. J., Chung, N., Lee, C. K., Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Applying contingency and tasktechnology fit theories.International Journal of Tourism Research,17(1), 13-24. Kotler, P., Bowen, J., Makens, J., Baloglu, S. (2016).Marketing for Hospitality and Tourism(7th ed.). Pearson. Leung, X. Y., Bai, B., Stahura, K. A. (2015). The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.Journal of Hospitality Tourism Research,39(2), 147-169. Nzherald.co.nz. (2018).Growing appetite for eating out and tourism fuel hospitality surge.NZ Herald. Retrieved 24 April 2018, from https://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=12038599 Orchiston, C., Higham, J. E. S. (2016). Knowledge management and tourism recovery (de) marketing: the Christchurch earthquakes 20102011.Current Issues in Tourism,19(1), 64-84. Peters, M. A., Hamilton, D., Eames, C. (2015). Action on the ground: a review of community environmental groups restoration objectives, activities and partnerships in New Zealand.New Zealand Journal of Ecology,39(2), 179-189. Schuckert, M., Liu, X., Law, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions.Journal of Travel Tourism Marketing,32(5), 608-621. Sun, M., Zhang, X., Ryan, C. (2015). Perceiving tourist destination landscapes through Chinese eyes: The case of South Island, New Zealand.Tourism Management,46, 582-595. Weaver, A. (2015). Target markets as working archetypes: Classifying consumers at Tourism New Zealand.Journal of Vacation Marketing,21(2), 163-174.